An advertising report jointly released by SocialPeta & Nativex, totaling 80 pages.

In 2020, the trend of working from home saw explosive growth.

The global economy has ushered in the `Post-Black Swan` era, seizing opportunities and cultivating user habits will be the key to the long-term development of mobile applications.

I. Mobile games: Significant changes in advertising models

In 2020, advertising activities in the global mobile market continue to grow strongly, the ratio of advertising on games to applications is 2: 8.

It is estimated that more than 350,000 mobile applications globally will enter the digital content trading market by 2021.

Regarding advertising trends, the number of advertisers in 2020 increased by 7.8% compared to 2019. Of which, Q1 was the strongest quarter of growth, accounting for 32%;

Regarding the game genre, the number of advertisers in the puzzle and creative genres is the highest, reaching nearly 11,000 and more than 2.8 million respectively.

SocialPeta and Nativex jointly release the 2020 White Paper on advertising in the Global Mobile Market

In terms of advertising format, video is still the top choice of advertisers, accounting for more than 60% of total advertising.

SocialPeta and Nativex jointly release the 2020 White Paper on advertising in the Global Mobile Market

By country, advertising in the US peaked in April, and the number of advertisers in Japan and South Korea increased 15.4% and 3.5% year-on-year, respectively.

SocialPeta and Nativex jointly release the 2020 White Paper on advertising in the Global Mobile Market

Going forward, with the demand for digital content increasing, “Generation Z” has become the dominant user, short videos and live streams are going viral with the work-from-home economy (

II.

The trend of global non-game advertisers in 2020

SocialPeta and Nativex jointly release the 2020 White Paper on advertising in the Global Mobile Market

The COVID-19 epidemic not only  impacts the economy, but also affects mobile advertising.

Regarding advertising trends, the number of advertisers increased by 60.1% in 2020 compared to 2019, and the strongest growth rate was in the first 6 months of the year, over 80% in Q1 and Q2 respectively compared to the same period.

SocialPeta and Nativex jointly release the 2020 White Paper on advertising in the Global Mobile Market

In terms of advertising type, casual fashion advertisers account for the largest proportion with 23%.

Among all the ad types, static ads like images or photo slides are most preferred by app advertisers.

Most popular country: USA

By country, the number of advertisers was highest in the United States in November, reaching nearly 30,000 advertisers;

App advertisers in the Tool, Shopping and Fashion categories are ranked 3rd in Southeast Asia, maintaining an average of about 9,000 monthly advertisers.

In the future, as the advantages and trends of learning, working and services on mobile Internet are promoted in 2020, the online economy has good development prospects and video, entertainment and

Introducing SocialPeta

Official website: https://www.socialpeta.com

Tel: +84-385681428

Email: lina@socialpeta.com

SocialPeta, an online advertising marketing analytics platform launched in 2016, covers more than 70 global advertising channels across multiple products and provides multi-dimensional analysis of more than 5 million advertisers and more.

Introducing Nativex

Official website: https://www.nativex.com

Email: sales@global.nativex.com

As a mobile marketing platform focused on efficiency, Nativex provides the XMP one-stop intelligent advertising platform and connects necessary domestic and foreign media, KOLs and creative services.