`Over the next five years, transform Facebook from a social network to a Metaverse company.`

The `Metaverse` is being exposed to the public eye in a variety of ways from the mobile internet.

And Roblox is without a doubt the most important “stepping stone” in the Metaverse concept products of recent years.

Listed at a valuation of over 40 billion US dollars, Roblox creates a content ecosystem of a new era

On March 10, 2021, Roblox’s listing on the US stock market immediately exploded the Internet industry.

Roblox's Metaverse, as the virtual world becomes closer to reality than ever before

[Roblox] is inspired by the software platform `Interactive Physics` written by founders David Baszucki and Erik Cassel to simulate physics experiments.

On this platform, players can create their own virtual worlds and they can also write various games, imagination is the only limit.

After compiling the game, you can invite your friends to play, the platform first became popular among elementary school students in the United States.

Of course, in addition to natural communication within the group, Roblox also invests heavily in advertising.

A crazy $894 million, behind Roblox’s constant creative ad production

According to SocialPeta’s data findings on the global App Store and Google Play market, [Roblox] accumulated 133.9 million downloads from January to October 2021, of which 37.3 million were downloaded.

[Roblox]’s rich UGC community content places it in the top 10 list of games by global download revenue. Since the pandemic broke out last year, the average quarterly revenue of [Roblox]

In the advertising market, [Roblox] also performs very well.

Roblox's Metaverse, as the virtual world becomes closer to reality than ever before

Among them, the game is mainly shown ads on the Admob channel, the cumulative amount of ads in this channel exceeds 45% of the total number of ads.

Of course, effective advertising also contributes to increased product downloads.

When we carefully observed the [Roblox] ads shown, we also discovered that they used ads to expand the horizons of their `meta universe.`

Roblox's Metaverse, as the virtual world becomes closer to reality than ever before

Connecting virtual and real, this is what Roblox wants to tell us

In fact, for a Metaverse product, there are 4 most important points, which are tools, UGC (customer generated content), social system and economics.

All this content is closing the gap between the `meta universe` and the real world, people can recreate all kinds of real life content in [Roblox], from within their popular ads,

1. If you like skateboarding, customize your Vans

For skateboarding enthusiasts, in the game, you can rest assured and boldly try difficult actions in the real world, and at the same time, you can also wear your favorite skateboarding products.

2. Become a famous DJ and bring the concert into the virtual world

3. Recreate real scenes, blurring the difference between virtual and real

The advertising cases cited above have certainly significantly shortened the gap between games and reality, allowing players to have a richer immersive experience in the virtual world.